i've had it...

...with all the "why is apple so cool?" articles. apple's just cool. deal with it. move on. don't explore. don't wonder aloud. don't hypothesize or speculate or emulate or write any more fucking articles about it. steve jobs doesn't hold meetings where he tries to make apple "more cool", they don't track how cool they are, they don't really have that strong a report with teenagers, who define what is and isn't cool. apple is a computer company that makes fine products. the end. stop talking about it.